A Framework of Mobile Banking Adoption in India
نویسندگان
چکیده
منابع مشابه
Factors Influencing the Adoption of Mobile Banking in India
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This paper identifies and investigates the factors which influence customers decision to use a specific form of mobile banking, and specifically focuses on the evaluation of SMSbased mobile banking in India. Other my study plans to connect the gap of research in the acceptance of mobile banking among the customers. Main challenges are what are the Positive and Negative factors which influence t...
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متن کاملfactor influencing the adoption of internet banking
دوره مشترک کارشناسی ارشد بازاریابی و تجارت الکترونیک دانشگاه تربیت مدرس_ دانشگاه تکنولوژی lule? چکیده پایان نامه عوامل موثر بر پذیرش اینترنت بانک توسط مشتریان پیشرفت فناوری اطلاعات و ارتباطات و به طور خاص رشد اینترنت جهت تراکنش های معاملات بازرگانی، تاثیر بسیار عمیقی در صنعت بانکداری داشته است.این در حالی ست که نفوذ بانکداری اینترنتی در کشورهای در حال توسعه بسیار کندتر از نفوذ آن ...
15 صفحه اولMobile banking adoption: A literature review
Electronic commerce (e-commerce) continues to have a profound impact on the global business environment, but technologies and applications also have begun to focus more on mobile computing, the wireless Web, and mobile commerce. Against this backdrop, mobile banking (m-banking) has emerged as an important distribution channel, with considerable research devoted to its adoption. However, this re...
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ژورنال
عنوان ژورنال: Journal of Open Innovation: Technology, Market, and Complexity
سال: 2020
ISSN: 2199-8531
DOI: 10.3390/joitmc6020040